1st Choice: Your Trusted Partner in Business Travel


At 1st Choice, we understand that in today’s fast-paced business world, time, flexibility, and cost-efficiency are everything. With more than 50 years of combined expertise in the travel industry, we are your trusted partner for planning and executing seamless, smart, and reliable business trips. Our dedication ensures that your company’s travel needs are always handled with precision, care, and a personal touch.
Why Choose 1st Choice?
1. Experience You Can Rely On
With over five decades of knowledge, we bring unparalleled expertise to every journey. Our team knows the industry inside and out, ensuring your business receives world-class service.
2. Tailored Travel Solutions
No two companies are alike. That’s why we design customized travel programs to fit your needs—whether it’s flights, hotels, group events, conferences, or client meetings. We manage every detail so you can focus on what matters most: growing your business.
3. Smart Savings & Expert Consultation
Our advisory services are built to optimize your travel budget while maximizing value. By leveraging our global partner network, we regularly save our clients 15–40% on travel costs—without compromising on quality.
4. Full-Service Corporate Support
From planning and budgeting to bookings and on-site coordination, we cover it all. We also offer staff training, conference organization, and support for specialized corporate events.
5. Innovative Technology + Human Touch
We combine the latest travel technology with the personalized service of an experienced advisor. This ensures you always get fast, flexible, and innovative solutions—with a human touch that makes the difference.
6. Privacy & Compliance
Your data security is our priority. We fully comply with GDPR standards, ensuring your information is always protected.

✨ With 1st Choice, business travel becomes simpler, smarter, and more rewarding. Let us be your partner in success.
Our Services
  • Travel Planning – Tailor-made itineraries designed to meet your company’s unique needs.
  • Consultation – Expert guidance to optimize your travel budget, strategy, and efficiency.
  • Booking – Fast, secure, and reliable bookings for flights, hotels, transfers, and more.
  • Budgeting – Maximizing value and ensuring your travel investments deliver results.
  • Training – Empowering your team with the knowledge to make informed travel choices
A Personal Touch with Per-Åke Nåden
At the heart of 1st Choice is Per-Åke Nåden, a lifelong travel professional with over 45 years of experience in the industry. His deep knowledge, passion, and commitment to service ensure every journey is more than just a trip—it’s a carefully crafted experience. Fluent in both Swedish and English, Per-Åke offers a truly personal approach, making sure every business trip runs smoothly and successfully
Our Commitment
At 1st Choice, we are dedicated to delivering excellent service that delivers real value. From your very first consultation to the successful completion of each journey, we stand by your side with professionalism, care, and expertise

Contact Us Today
Discover how 1st Choice can transform the way your business travels. Whether it’s a major conference, a corporate event, or a routine business trip, our team makes the process effortless, cost-effective, and rewarding.
📩 Contact us today and let us show you how to travel smarter, better, and with peace of mind.
✨ 1st Choice – Where Experience Meets Excellence in Business Travel.

Your  personal contact

You will not be disappointed

Per Åke Nådén  - CEO