What is Toristy
Toristy is a platform for booking tours, activities, and experiences worldwide — helping travelers discover and reserve what they want to do during their trip.
At the same time, Toristy provides a SaaS/res-tech solution for suppliers of these services — such as activity providers, tour operators, hotels, and transport companies — enabling them to integrate their experiences into the Toristy network and reach more customers.
Toristy allows suppliers to list their services without upfront costs and with reasonable commission. For suppliers who do not have their own booking system, Toristy offers solutions ranging from free options to paid versions depending on their needs.
What Toristy Offers — and for Whom
For travelers / consumers
A wide selection of tours, activities, and experiences worldwide, with easy online booking through Toristy or directly via 1st Choice.
Flexible cancellation for many experiences (for example, refunds when canceled at least 24 hours in advance).
For activity/service providers, hotels, transport companies, etc.
The opportunity to reach a larger customer base through the Toristy network — without needing to build their own booking infrastructure.
Integration with existing booking systems via API, or manual setup for those without an in-house platform.
The model is B2B — Toristy handles marketing, sales, and distribution to the end customer; suppliers only pay when a booking is made.
For travelers / consumers
A wide selection of tours, activities, and experiences worldwide, with easy online booking through Toristy or directly via 1st Choice.
Flexible cancellation for many experiences (for example, refunds when canceled at least 24 hours in advance).
For activity/service providers, hotels, transport companies, etc.
The opportunity to reach a larger customer base through the Toristy network — without needing to build their own booking infrastructure.
Integration with existing booking systems via API, or manual setup for those without an in-house platform.
The model is B2B — Toristy handles marketing, sales, and distribution to the end customer; suppliers only pay when a booking is made.
Advantages and Market Position
Toristy differentiates itself from traditional OTAs (Online Travel Agencies) by combining technology (SaaS / travel-tech) for suppliers with a resale and distribution platform — which can result in lower margin requirements compared to many OTAs.
Through partnerships with hotels, transport companies, and tourism-focused media, Toristy reaches customers in the “in-destination” phase — when the trip is already booked and interest in activities is at its highest.
Toristy differentiates itself from traditional OTAs (Online Travel Agencies) by combining technology (SaaS / travel-tech) for suppliers with a resale and distribution platform — which can result in lower margin requirements compared to many OTAs.
Through partnerships with hotels, transport companies, and tourism-focused media, Toristy reaches customers in the “in-destination” phase — when the trip is already booked and interest in activities is at its highest.