Discover More. Experience More.

A great journey is not only about where you go – it is about what you experience when you get there.
Whether you want to discover the highlights, explore something unexpected or simply make the most of your time,
1st Choice helps you find experiences that fit naturally into your journey.

From entrance tickets and guided tours to local food experiences, day trips, outdoor adventures and unforgettable activities – there is always more to discover.

Find the Experience That Suits You🎟️

Attractions & Entrance Tickets
Museums, landmarks, theme parks and popular attractions – including priority or timed entrance where available.
🏙️ City Tours & Sightseeing
Guided tours, walking tours, hop-on hop-off experiences and different ways to discover your destination.

🌍 Excursions & Day Trips
Explore beyond the city with day trips, guided excursions and experiences in the surrounding region.
🍽️ Food & Dining Experiences
Food tours, cooking classes, restaurants and culinary experiences that let you discover a destination through its flavours.

🍷 Tastings & Local Flavours
Discover local wines, breweries and other destination-specific tasting experiences.
🚗 Round Trips & Multi-Stop Experiences
Combine several places and experiences into a journey designed around what you want to see and do

​🎟️ Attractions 🏙️ City Tours 🌍 Excursions 🍽️ Food 🍷 Tastings 🚗 Round Trips

​​Experiences for Every Kind of Traveller.

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Experiences for Every Kind of Traveller
No two travellers are the same – and the best experiences shouldn't be either.

Whether you are looking for adventure, culture, family fun or something truly extraordinary, we can help you discover experiences that match the way you want to travel.

🏔️ Adventure & NatureStep outside and experience more.
Hiking, cycling, kayaking, wildlife encounters, snow activities and other outdoor adventures can add a completely different dimension to your journey.
🎭 Culture & Entertainment
Discover the character of a destination through its culture. Shows, concerts, local events, historic places, art and authentic experiences bring you closer to the places you visit.
👨‍👩‍👧‍👦 Family Experiences
Make travelling together memorable for everyone. Theme parks, attractions, interactive experiences and activities can be selected to suit both children and adults.
✨ Something Extraordinary
Sometimes you want an experience that goes beyond the ordinary. A private tour, helicopter flight, yacht experience, exclusive access or something completely unexpected can become the highlight of your journey.

Find Your Experience
Prefer to explore on your own – or would you like us to find something special for you?

There are thousands of experiences around the world – from famous attractions and classic sightseeing to smaller, more distinctive local experiences.
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With 1st Choice, you can choose how you want to find your experience.

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✨ Let Us Find the Experience

Looking for something different, more personal or simply don't want to spend time searching?
Tell us what interests you and we'll look at suitable options from our network of experience providers and help you find something that fits your journey.
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💬 Ask 1st Choice

🔎 Browse & Book Yourself

Want to explore what's available at your destination?
Search activities, attractions, tours and experiences worldwide and book directly online.
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🎟️ Explore & Book Activities
→link to book

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Why Plan Your Experiences in Advance?

⏱️ Save Time
Spend more of your journey experiencing – and less time searching once you arrive.

🎟️ Better Availability
Popular attractions, tours and experiences can sell out, particularly during busy periods.

🗺️ Plan Smarter
By arranging key experiences in advance, they can fit naturally around flights, hotels and the rest of your itinerary.
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✨ Make the Most of Your Destination
A little planning can turn a good trip into a journey filled with memorable experiences.

YOUR JOURNEY. YOUR EXPERIENCES.
There is always more to discover.
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Tell us where you're going and what you enjoy – and let us help you find experiences that make the journey truly yours.

💬 Let’s Talk