1st Choice: Your Trusted Partner in Business Travel
At 1st Choice, we understand that in today's fast-paced business world, time is of the essence. With over 45 years of combined experience in the travel industry, we are your trusted partner in planning and executing seamless, cost-effective business trips. Our expertise and dedication ensure that your company’s travel needs are met with precision, efficiency, and care.
Why Choose 1st Choice?
​1. Experience You Can Trust With a legacy spanning over four decades, we bring unparalleled expertise to the table. Our seasoned team is equipped to handle all aspects of business travel, ensuring that your company receives the highest standard of service.
2. Personalized Planning At 1st Choice, we believe that no two companies are alike, which is why we offer tailored travel solutions that meet your specific needs. From booking flights and hotels to organizing group events and customer meetings, we cover every detail, allowing you to focus on what matters most—your business.
3. Consultation and Cost-Saving Solutions Our consultation services are designed to help you optimize your travel budget while maximizing value. We work closely with you to create travel plans that align with your business goals and financial objectives. By leveraging our extensive network of industry partners, we can secure the best rates, helping you save 15-40% on travel expenses.
4. Comprehensive Services We offer a wide range of services, including travel planning, budgeting, booking, and even training for your staff. Whether you need assistance with corporate travel, conferences, or specialized events, 1st Choice is equipped to provide the support you need.
5. Cutting-Edge Technology Our use of the latest technology ensures that you receive creative and innovative travel solutions. We pride ourselves on providing a personal touch, ensuring that your travel experience is not only successful but also memorable.
6. Commitment to Privacy and Compliance Your privacy is our priority. We adhere strictly to GDPR regulations, ensuring that your personal information is safeguarded throughout your dealings with us.
Our Services
  • Travel Planning: Tailored itineraries that suit your company’s needs.
  • Consultation: Expert advice to optimize your travel budget and strategies.
  • Booking: Efficient and secure booking services for flights, hotels, and more.
  • Budgeting: Helping you achieve the best value for your travel investments.
  • Training: Equipping your team with the knowledge to make informed travel decisions.
A Personal Touch with Per-Åke NådenPer-Åke Nåden, the driving force behind 1st Choice, has dedicated his life to the art of travel planning. With over 45 years of experience, Per-Åke has a deep understanding of what it takes to create exceptional travel experiences. Fluent in both Swedish and English, he offers personalized service, ensuring that your business trips are not only successful but also enriching.
Our CommitmentAt 1st Choice, we are committed to providing unparalleled service. Our team is ready to assist you every step of the way, from initial consultation to the completion of your journey. We take pride in our ability to deliver exceptional results, ensuring that your company’s travel needs are met with professionalism and care.
Contact Us TodayDiscover how 1st Choice can transform your business travel. Whether you’re planning a conference, a corporate event, or a routine business trip, our team is here to make the process effortless and cost-effective.
Contact us today to learn more about our services and how we can help your business travel smarter and better.
1st Choice – Where Experience Meets Excellence in Business Travel.

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You will not be disappointed

Per Åke Nådén  - CEO