There is no single perfect cruise – only the cruise that is right for you.

A cruise can be many different things. A relaxing week in the Mediterranean, a family adventure in the Caribbean, a journey along one of Europe's great rivers, an expedition into remote landscapes – or simply a wonderful way to discover several destinations without constantly packing and unpacking.

Choosing the right cruise is about much more than choosing a ship.
​Destination, itinerary, atmosphere, ship size, dining, entertainment and life on board all influence the experience.

Whether it is your first cruise or you already know exactly what you enjoy,
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1st Choice can help you find the cruise that suits the way you want to travel.

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So, What Kind of Cruise Are You Looking For?

🚢 Ocean Cruises
From Mediterranean and Caribbean voyages to journeys across the world's oceans – with an enormous choice of ships, destinations and experiences.
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👨‍👩‍👧‍👦 Family Cruises
Entertainment, activities and facilities for different generations make cruising an easy way for families to experience the world together.

🥂 Adults & Couples
For travellers looking for a more relaxed atmosphere, great dining, entertainment and time to simply enjoy being away.

🏞️ River Cruises
Travel through the heart of a destination, discovering cities, landscapes and culture along some of the world's great rivers.

🧭 Expedition Cruises
Smaller ships, extraordinary landscapes and remote destinations for travellers who want exploration and nature to be at the centre of the journey.
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🌎 World & Longer Voyages
When the journey itself becomes the experience – from extended voyages to remarkable journeys across continents and oceans.
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Not sure which one is right for you? That's where we come in.

Tell us how you like to travel, and we'll help you explore the possibilities.

Different Ships. Different Experiences.
The right cruise line can make all the difference.

A large resort-style ship filled with restaurants, entertainment and activities offers a completely different experience from a smaller, more intimate vessel. Some cruise lines are particularly suited to families, while others focus on destinations, dining, entertainment, relaxation, adventure or a more refined atmosphere.

With so many ships and cruise lines to choose from, finding the right one can sometimes feel overwhelming.
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At 1st Choice, we work across the cruise market and can help you compare the possibilities based on what matters to you – rather than limiting your choice to one particular cruise line.

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What Matters to You?

🚢 The Ship
Large and lively or smaller and more intimate?
🍽️ Life On Board
Dining, entertainment, activities or simply time to relax?
🌍 The Itinerary
Iconic ports, hidden destinations, nature or longer days at sea?​
✨ Your Travel Style
Family, couples, adventure, classic cruising or something more exclusive?

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Explore the Cruise Lines

Not sure where to start? Discover the different cruise lines we can work with and find inspiration for your next journey.

🚢 Explore Cruise Lines →

Featured Cruise Partnership

Holland America LineFor travellers who appreciate classic cruising, carefully planned itineraries and time to truly experience each destination,
Holland America Line offers a distinctive way to explore the world.
Through our collaboration with Holland America Line, 1st Choice can help you discover their ships, destinations and voyages and find an itinerary that suits the way you want to travel.
Discover Holland America LineExplore more about Holland America Line, its cruise experience and the journeys available through our dedicated page.

⚓ Explore Holland America Line →
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1st Choice

PREMIUM COLLECTION CRUISES – BEYOND THE VOYAGE
For travellers who want something more from life at sea.

A cruise can be much more than a way to travel between destinations. The right ship, an exceptional suite, memorable dining and carefully selected experiences can transform the voyage itself into one of the highlights of the journey.
With 1st Choice Premium Collection, we look beyond the ordinary cruise experience and bring together inspiration for travellers who appreciate a little more space, comfort, individuality and attention to detail.

🛳️ Exceptional Ships & Suites
From intimate ships to remarkable suites and accommodation with that little extra.

🍽️ Dining & Life On Board
Exceptional restaurants, personal service and experiences designed to make time on board part of the journey.

🌍 Extraordinary Destinations
Iconic ports, remote places and itineraries where the destinations are as important as the ship.

​✨ Tailored Around You
Flights, hotels, transfers, pre- and post-cruise stays and experiences can be combined around your cruise.

Discover a Different Way to Cruise
Explore inspiration for exceptional journeys at sea.

Our 1st Choice Premium Collection – Cruises brings together remarkable ships, distinctive destinations and carefully selected experiences for travellers looking for something beyond the ordinary.

From elegant ocean voyages and intimate ships to expedition journeys, extraordinary suites and memorable experiences ashore, the collection is designed to inspire your next journey.
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Explore the collection for inspiration – then let us create a cruise journey tailored entirely around you.

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Explore the Cruise Premium Collection​

Discover a world of exceptional journeys at sea with our 1st Choice Premium Collection.

Explore remarkable ships, inspiring destinations and carefully selected cruise experiences – created as inspiration for travellers looking for something beyond the ordinary.

Your journey doesn't have to follow the collection.

​Let it inspire you, and we'll help create a cruise experience tailored around you.

📖 View the Collection
⬇️ Download the PDF
COLLECTION CURRENTLY UNDER PRODUCTIONComing Soon

⚓ From Ocean Liners to Modern Cruising

Cruising has changed dramatically since the great ocean liners first connected continents across the seas.

What began primarily as a way to travel gradually became an experience in its own right. Today, cruising offers an extraordinary variety – from large resort-style ships and elegant ocean voyages to intimate vessels, river cruises and expedition journeys to some of the world's most remote destinations.

Modern cruising is no longer about one particular way to travel.
The ship, the destination and the journey can be as individual as the traveller.

YOUR CRUISE. YOUR WAY.
Ready to start planning your next journey at sea?

Whether you are looking for your first cruise, a family holiday, an expedition adventure or something with a little more luxury,
1st Choice helps you find the cruise that fits you.
Tell us where you would like to go, how you like to travel and what matters most to you – and we'll help you explore the possibilities.
⚓ Let’s Find Your Cruise
💬 Let’s Talk