Travel Made Personal
At 1st Choice, travel starts with you.
Whether you're travelling for business, leisure, with a group, or for a special experience, we listen to what you need and create solutions around your wishes, priorities, and budget.
With more than 50 years of travel experience, personal service, and one dedicated contact, we can help with everything from flights and hotels to complete journeys and carefully planned experiences.
Tell us where you want to go — or simply what you would like to experience. We'll help you take it from there.
At 1st Choice, travel starts with you.
Whether you're travelling for business, leisure, with a group, or for a special experience, we listen to what you need and create solutions around your wishes, priorities, and budget.
With more than 50 years of travel experience, personal service, and one dedicated contact, we can help with everything from flights and hotels to complete journeys and carefully planned experiences.
Tell us where you want to go — or simply what you would like to experience. We'll help you take it from there.
Your Personal Travel Expert
One contact. Personal service. More than 50 years of travel experience.
With Per-Åke Nådén as your personal travel contact, you have the same dedicated person from the first conversation until you're safely back home.
Tell me what you need, and I'll help find the solution that suits you — whether it's a business trip, a holiday, a group journey, or something completely different.
From planning and booking to support during your journey, you always know who to contact when you need assistance.
Personal advice. Independent expertise. One contact throughout your journey.
→ Meet Per-Åke
One contact. Personal service. More than 50 years of travel experience.
With Per-Åke Nådén as your personal travel contact, you have the same dedicated person from the first conversation until you're safely back home.
Tell me what you need, and I'll help find the solution that suits you — whether it's a business trip, a holiday, a group journey, or something completely different.
From planning and booking to support during your journey, you always know who to contact when you need assistance.
Personal advice. Independent expertise. One contact throughout your journey.
→ Meet Per-Åke
You tell me where you want to travel.
☎️ Call Me 📅 Book a Meeting
Where Will Your Imagination Take You?
Not sure where to go next? Let us inspire you.
Discover destinations, experiences and travel ideas selected to help you find your next journey.
✨ Get Inspired ☎️ Call Me 📅 Book a Meeting
Travel with More Confidence.
→ Learn More → Learn More → Learn More
HAPPY TRAVELLERS
Our Customers Say It Best
Their experiences mean everything to us.
Every journey is personal, and we're proud when our customers choose to travel with us again — and recommend 1st Choice to others. T E S T I M O N I A L S
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💼 Business Traveller
“Having one dedicated contact makes business travel so much easier. I know who to call, the details are taken care of, and I can focus on my work.”
— Lennart, CEO of an Export Company
✈️ Leisure Traveller
"I explained what kind of holiday I wanted, and 1st Choice took care of the rest. Personal, easy, and completely tailored to what I was looking for.”
— Zoya, Leisure Traveller to Japan
👥 Group Traveller
“Planning for several people can quickly become complicated. With 1st Choice, everything came together smoothly — travel, accommodation, tee times, logistics, and the details that made the trip special.”
— Erik, Participant in a Tailor-Made Golf Trip
We value our clients’ privacy and confidentiality. For this reason, testimonials are published with first names only, unless the client has specifically agreed otherwise.
“Having one dedicated contact makes business travel so much easier. I know who to call, the details are taken care of, and I can focus on my work.”
— Lennart, CEO of an Export Company
✈️ Leisure Traveller
"I explained what kind of holiday I wanted, and 1st Choice took care of the rest. Personal, easy, and completely tailored to what I was looking for.”
— Zoya, Leisure Traveller to Japan
👥 Group Traveller
“Planning for several people can quickly become complicated. With 1st Choice, everything came together smoothly — travel, accommodation, tee times, logistics, and the details that made the trip special.”
— Erik, Participant in a Tailor-Made Golf Trip
We value our clients’ privacy and confidentiality. For this reason, testimonials are published with first names only, unless the client has specifically agreed otherwise.
Happy customers are our best recommendation.
Thank you for travelling with 1st Choice.
Thank you for travelling with 1st Choice.
PERSONAL TRAVEL SERVICE
One Contact. Your Whole Journey.
From the first idea to the final booking, we're here to help you put the whole journey together.
From the first idea to the final booking, we're here to help you put the whole journey together.
What would you like help with?
✈️ Plan Your Trip 👥 Plan a Group Trip ✨ Get Inspired